How Lead Distribution Software works for a Lead Generation company and Lead Buyers

Lead Distribution and Delivery software application helps the lead generation companies, internet lead sellers and service providers and lead buyers to capture sales leads from landing pages and signup forms, distribute the captured leads in real time using distribution rules and filters and provides reporting for tracking the leads.

Depending on your business needs, you can pick and choose the features to be used and leave the rest of the functions. Though web based lead distribution and delivery solutions such as LeadPro247 are easy to use, you should understand the underlying principles and concepts of lead generation and distribution, in order to maximize the benefits of deploying such software. The above chart shows a high level overview of the LeadPro247 lead distribution solution. This is applicable for any lead generation distribution software service.

Note that the lead generation is not the core function of a Lead Distribution system. However, it helps to integrate with the landing pages and registration forms and capture the leads. In other words, lead generation websites and the lead system have to work together. For more detailed discussion on Landing Page principles, design and deployment, please take a look at the other posts on the subject in this blog.

To summarize, the following are the functions of any lead generation capture and distribution system:

• Integrate with Lead Capture landing pages (used for lead generation)
• Interface with 3rd party lead vendors, affiliates and partners to capture / collect leads from their systems
• De-dupe, Srub, Validate, and Verify leads captured
• Maintain lead buyer / client profiles, including delivery methods and payment modes
• Maintain Sales Rep info and provide sales / commission statements
• Maintain lead order parameters and filters for each client’s orders
• Distribute exclusive / shared leads to lead buyers based on filters and conditions via the Lead Distribution Engine
• Deliver leads to lead clients via Email / SMS text messaging / API interfaces / HTTP posting / Fax / Back office Lead Retrieval System, etc. based on the buyers’ preferences
• Process payment via credit card gateways or accept manual payments
• Accept credit requests from buyers for bad / invalid / duplicate leads
• Process credit requests and provide substitute leads
• Provide lead capture, delivery and sales statistics for lead distributors / companies
• Back office access to view / manage / download leads delivered

As mentioned earlier, you may not be needing all the features and functions for your business. Also, some of the Lead Distribution and Delivery systems may miss some of the features and have more frills. You need to research and evaluate the software system before finalizing the deployment.