EduDirectResponse Research Study Sheds Light On For Profit College Leads
EduDirectResponse, a voice on online education marketing, conducted a research study over a period of four months. The detailed study has shed light on the mindset of the prospective students who are looking for online college education. With controversies swirling around the online and offline marketing practices of the for-profit colleges, more such studies and surveys would be of significance for the industry.
The study was based on paid leads generated on Classes2Careers, an online EDU lead generation website. While the scope of the study and the scientific approach are not robust enough, it is a good starting point. The study results are summarized in the short pdf report, which can be downloaded from the EduDirectResponse site by clicking on the image.
According to the report, the following are the highlights:
1. More females than males are interested in online classes.
2. Over 60% of prospective online college students have a High School degree or have at one time in the past attended college.
3. Business and Health Care are the two most popular majors for prospective online college students.
4. 90% of prospective students want additional financial aid information after agreeing to receive information from a college.
5. Over 80% of prospective students want to receive a college related newsletter.
6. Prospective students do not mind entering their email address and other personal information but feel that their phone number is the most intrusive piece of data they give.
For lead generation and distribution companies operating in the EDU space, this survey report provides some useful information.
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