Insurance Leads Distribution Strategies
Insurance lead distribution strategies vary based on who are and nature of your business. Insurance Agencies and Insurance Lead Generation companies use different processes to suit the needs of their distribution requirements.
If you are a GSA (General Sales Agency), the lead distribution is essentially a function of assigning the leads to your agents based on certain rules and policies.
Lead generation firms and lead sellers distribute the leads based on their sales lead distribution rules to meet the requirements of the lead buyers (independent or captive agents and / or insurance agency firms).
Distribution for Insurance Agency
Since over 75% of US population is using the internet and the internet is increasingly used to buy and research products and services such as insurance policies by the consumers, internet based insurance leads have become a source of business for insurance agencies.
Whether you are generating your own leads on the internet or purchasing leads from internet lead vendors, quick and efficient distribution of leads to your agent is of prime importance.
Using an automated lead distribution and management system, the leads can be captured from your web sites as well as the lead vendors’ systems. Entire process of manual entry of prospect information into the lead management system can be avoided by picking a suitable lead distribution software system. Of course, the leads collected by traditional means such as networking meetings, seminars, personal visits and phone calls can also be entered into the system, so that the leads can be managed and tracked in a central database.
Once the prospects are in the system, these can be distributed to your agents in real time using preset rules. Some of the options for distribution are:
- Geography (such as County, Zip Code)
- Seniority of the Agent
- Type / Profile of Lead
- Round Robin method
Distribution Options for Lead vendors
Lead Vendors can use an effective Insurance Lead Distribution System to collect the leads in the database from their own lead generation sources and third party sources, distribute the leads to their clients in real time based on extensive filter criteria, process payments based on order conditions, track and process lead credit requests / returns, and obtain sales reports.
The following criteria could be used for real time insurance lead distribution:
- Geography (State, County, Zip codes)
- Lead Types
- Lead Profile parameters (such as preexisting conditions, current insurance situation, past incidents, etc.)
- Client Priority
- Exclusivity (ex. Exclusive, Non-exclusive, Semi-exclusive)
- Number of Times Lead Distributed
- Carrier Restriction
- Volume Pricing
- Price of a Lead
- Payment Status
The leads can be delivered in real time using instant email alert notifications to the agents or agencies. The lead information can also be provided as an attachment in CSV or XML form depending on the lead buyer requirement.
The lead buyers can also be provided access to the lead tracking system, so that the leads can be tracked online for increasing lead conversion rates. This could be a great value addition for the customers.
The insurance lead distribution and management systems such as LeadPro247 will generally support unlimited leads clients and online payment processing based on the payment terms agreed on. The clients can also make credit requests for invalid leads using the online system, which will lead to increased customer satisfaction.
Insurance Lead Types
Many insurance lead vendors and agencies deal with multiple insurance verticals. The insurance lead distribution and management software systems generally support the following lead types, unless it is a specific industry oriented system.
- Health Insurance Leads
- Life Insurance Leads
- Home Owner Insurance Leads
- Mortgage Protection Insurance Leads
- Auto Insurance Leads
- Renters Insurance Leads
- RV / Motorcycle / Boat Insurance Leads
- Annuities
However, the system must be capable of handling the specific lead profiles for each insurance type.
The system must also be configurable and flexible to suit your specific requirements. LeadPro247 Insurance Lead Distribution System is one such system tuned to the requirements of the insurance marketing vertical. Whether you are a muti-agent, national marketing insurance agency or a lead provider catering to the insurance lead buyers, the system will help you distribute, track and manage the leads. If you are an independent or captive agent, the system can be beneficialy used to track, nurture with drip email marketing (with built-in autoresponder service) and track the leads for better conversion.
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