Internet Leads Distribution
Internet Lead Distribution system is a cloud based software, which plugs into your lead capture / website landing pages, aggregates the leads and distributes to lead buyers who have signed up with you. The lead distribution system helps to automated majority of the internet lead collection, aggregation, routing, payment processing, distribution and delivery processes.
Who should use Internet Leads Distribution System
If you are an internet lead generation firm or an online media agency getting into the SEO (Search Engine Optimization) services, lead generation and management practice, you must consider using the Internet Lead Distribution System. Please note that lead distribution software systems come in different flavors and functions. Hence you need to evaluate your current and future requirements and choose a right system such as LeadPro 24|7 Lead Distribution System.
Internet Leads Distribution is a complex, real time process. Depending on the lead vertical you are operating and business practices you are following, the system needs to be custom configured to suit your specific business cases.
Lead Distribution Modes
The leads captured by / received in the system can be distributed in multiple modes.
Real Time Distribution
This is the most preferred method followed by internet lead generation and distribution companies. As the leads are predominantly generated via internet and telephone, the leads have to be distributed immediately to the clients.
Delayed Lead Distribution
In this mode, the leads are slightly delayed and then distributed to the clients. Delayed distribution method is leveraged when a manual process is to be performed prior to distribution of leads. For example, some lead organizations call the prospects to validate or pre-qualify the leads and then distribute the leads.
Batch / Aged Leads Distribution
As the name implies, aged leads are typically sold in batches after certain period of time. Most lead companies avoid this lead distribution method as the lead conversion of aged leads is very low.
Lead Distribution Processes
Lead Distribution Processes can be very simple or most complex; it depends on the lead vertical, industry segment and your business methodology.
Round Robin Distribution
Price Based Distribution
Geography Based Distribution
Product / Service Based Distribution
Radial Distance (Mileage) Based Distribution
Insurance Carrier Based Distribution
Lead Profile Property Based Distribution
Lead Buyer Priority Based Distribution
One or more routing processes can be combined and used to determine the eligible lead client. When more than one routing rule is applied, then a priority order is followed. For example, Round Robin Distribution rule is the last priority after applying all other applicable criteria.
Do not hesitate to discuss with your lead distribution system provider before finalizing the software. This will help you to understand the technical implications of the system with respect to your business practices.
