Lead Capture and Aggregation
Lead Capture and Aggregation software system helps to collect the leads from the lead generation sources (such as lead forms, landing pages, other lead systems, and call centers), aggregate them in a central database and then distribute the same to the lead buyers based on pre-determined routing rules and criteria.
The lead capture and aggregation system is a cloud based, on demand system accessed via internet. There is no need to install the system. However, the lead capture system interacts with your lead sources and captures the leads.
Lead Capture Methods
The lead capture and aggregation solution module supports multiple lead capture methods. Please note that lead capture integration involves technical /programming work. Avail a professional’s help when necessary.
Integrated with Lead Capture Forms
Via HTTP Posting
Via XML / Soap Based Interfaces
Manual Entry of Leads
Importing Leads from External Data Files
Depending on your business requirements, you may choose to use one or more lead capture methods.
Lead Aggregation
The lead distribution and management system can perform various functions during the lead aggregation process. De-duping the leads, reformatting the phone numbers, appending city / state based on zip codes, etc.
Each lead vertical or lead type is defined as a lead profile (or lead journal) and the leads are aggregated in the respective bucket.
The lead routing and distribution rules are always assigned to each lead profile defined in the system. This helps lead generation companies to use the same system for managing leads from multiple verticals.
