Lead Filters in Lead Distribution Software
If you are involved in selling or buying leads, utilizing lead filters functionality available in lead distribution management software solution is a key requirement. While it is up to the lead buyer to determine the filters applicable for them, as a lead provider organization you need to understand how filters could be used to optimally distribute the leads and maximize sales and profit potential.
The lead pricing can be a function of application of lead filters for certain lead types and industries. Various types of filter groups are displayed in the following filter selection step of lead order processing.
Applying Lead Distribution Order Filters
Depending on the nature of leads and the industry you are working in, application and usage of filters (also known as order criteria) vary. For example, if you are providing aged / old leads, then age of the lead will be critial filter. For real time lead orders, age of the lead is not applicable.
Similarly, in the Lead Profile group, geography is not the only filter. Any of the lead profile parameters could be used. For example, in the case of Life and Health Insurance leads segments, preexisting medical conditions and current policy information might be used as filters in order to maximize lead value.
Lead Volume is not a filter perse, but it is an important order criteria used for determining the lead price and discount applicability.
Let us revisit the lead order filter sets and criteria for order processing by lead generation and distribution firms in future posts.
