Lead Quality and Perspective on Lead Generation
We all know that Lead Quality is the most critical factor for the success of a company in lead business. Starting a business, grabbing a few clients and subscribing to a lead distribution software are the easiest things to do. If the quality of leads you generated or bought from publishers and affiliates is not up to the mark, the lead business will go downhill with the speed with which it was started. Also as an entrepreneur and small business owner, you will get into all sorts of issues which will affect your long term financial management.
Inman News TV posted a brief interview with Dave Wengal of Targus Info recently. As Targus Info is one of the leading service providers vouching for lead quality, Dave’s observations are interesting for industry insiders as well as newbies.
Many lead distribution software providers have established relationship with Targus Info in order to integrate their Lead Quality Verification feature.
Another interesting observation is that Dave states that Pay Per Call is taking off as a new lead generation strategy. If I understand correctly, this is same as that of “Call Me” button feature provided on web sites several years back, but never gained momentum. Let us wait and see if it clicks in this reincarnation.
