LeadsCouncil to Increase Online Lead Generation Awareness and Connect Buyers with Sellers
LeadsCouncil was launched recently by Dave Wengel and Jay Weintraub who are known for their LeadsCon conferences. Prior to this Dave was with TargusInfo as Vice President. It is reported that over three dozen organizations have become members of LeadsCouncil. The current roster of members seems to be pretty impressive as most of these companies are high profile organizations.
Per LeadCouncil website, the organization’s objective is to create and increase awareness about online the lead generation and distribution business. In addition, it will also help to connect the lead buyers and lead sellers using tools such as directories, research studies, certification, etc.
Online lead technology vendors who provide software and related services for lead generation, distribution, delivery and management will also be part of the membership organization.
The impact and success of the organization will become clear in the next few months. We need to wait and see how small organizations will be brought on board, as most of the online lead vendors and buyers fall into this category.
Apart from evangelizing, I assume that the organization will take up public policy and advocacy related activities in the longer term. You may take a look at the LeadsCouncil website and explore if it is worth associating your business with the independent alliance.
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