State Of Social Media Survey Results Show Positive Outcomes

MarketingProfs, a leading online marketing research organization, conducted a survey with over 5000 professionals regarding the usage of Social Media by B2B and B2C companies. The State of Social Media Survey results seems to show that the social media is beneficial to marketers and will help silence the skeptics.

Here is the summary of the survey results:

• 81% of businesses surveyed gained positive exposure
• 61% increased their online traffic or subscribers
• 56% created new business partnerships
• 52% boosted search rankings

This is a comprehensive report with over 240 pages containing detailed charts and statistics. Note that this is a paid report, but may be worth the money for those who are into social media as a marketing platform. If you are a lead generation /distribution agency or demand generation consulting service provider, the report contents would be a great addition to your knowledge base.

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